I don’t know about you, but if I see another person semi-ironically use the phrase; “florals for Spring, how groundbreaking”, I might have to re-treat from the internet for good.
Lately I have been having a real hate-fest on fashion writing. With the abundance of blogs out there you can easily feel a little overwhelmed by it all sometimes. I’m sure you can relate to that.
And during this introspective period I have developed a theory. And it goes like this – the majority of people view fashion blogging as vacuous and something undertaken by narcissistic airheads because of the way we write about it – badly (really god damn terribly).
Now of course I know this theory isn’t water-tight. Fashion by it’s nature is pretty self-consuming and it’s hardly as commendable a pursuit as charity work in subsaharan Africa, but lots of other hobbies aren’t either.
The reason fashion is such an easy target is because we make it that way. We aren’t doing ourselves any favours. We write in such a boring way people and quite frankly we need to step it up.
How many fashion blogs do you see where said person displays photographs of themselves and then proceeds to use a list of adjectives to describe what they are wearing? Guys I can see the pictures too, I don’t need you to tell me the colour, fabric and brand three times over. A credit would suffice.
I realise I am really opening myself to scrutiny here – but that’s fine because we should be producing better quality content than this. Just take a look at writers like Shini Park, Pandora Sykes, Leandra Medine or Amelia Diamond (also at Man Repeller) and tell me they aren’t a much better read than 90% of the bloggers out there? And you may say, well that’s because they are well known and established etc.
But to me it’s because they make clothes fun.
They don’t just fall into the trap of writing the mundane and the predictable. They are smart, they are witty and they aren’t afraid to laugh at themselves. So in the vain of Man Repeller’s ‘Fashion doesn’t have to be serious to be good‘ I believe that fashion doesn’t have to be boring to be taken seriously.
So next time you’re writing that post, let loose, have a shot of Tequila if it helps, give me an anecdote from your week, write about how you were meant to meet this guy but you messed up and got the wrong train home and now he think’s you’re a player. Or how you were bathing your dog and ruined your favourite jumper. Because now that my friends would be worth a read.
Picture from Pinterest.